Innovation Strategist Forty

About Ruben

Ruben is Innovation Strategist at Forty. He helps companies with designing scalable products that people will no longer want to do without. Ruben was closely involved at the start of HEMA’s digital innovation lab. Together with HEMA, he defined their innovation strategy and roadmap. Currently, Ruben is working on several innovation challenges.

The Talk

Forty & Hema – How to start and run a corporate innovation lab

Innovation labs have recently gained a lot of attention in business. And for good reason. Launching a corporate innovation lab is an exciting process and enables corporates to explore new ways to help customers and become more successful.

But starting an innovation lab can also present some serious challenges. How do you create an all-star team? How do you make sure validated ideas come to fruition? And how do you create an environment in which it’s okay to fail every once in a while?

We’ll answer these and more questions with Marco Smit, Innovation Manager at HEMA, during this round table.’

Access limited to 10 attendees, no pre-registration possible.

Time is ticking…









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