Itziar
Canamasas

Managing Director and Country Division Head of Pharmaceuticals Bayer

About Itziar

Itziar joined Bayer as an International Management Trainee. Throughout her career in Bayer she has
worked in a number of roles in the Pharmaceutical Division across Europe, Asia Pacific and the US. She
has extensive experience in the area of oncology and has worked in roles including European Oncology
Head and as Global Commercial Lead for key oncology products.

Since May 2017, Itziar has held the position of Managing Director and Country Division Head of
Pharmaceuticals in Bayer Ltd., Ireland.

She holds a PhD in tumor genetics and a degree in biology and biotechnology.
In her spare time, Itziar likes to read, listen to music and spend time with her husband and son.

The Talk

Lean Experimentation: Learnings and opportunities from a corporate program

Gold pass access only
Bayer’s CATALYST intrapreneurship program supports project teams in exploration of new digital business models with agile experimentation and close customer validation interaction. Since 2017, many projects were incubated & launched, the program format extended to an opportunity funnel and portfolio approach and despite successful uptake, there were also learnings and misconceptions along the way. One of the participants will share her experience and learnings as well as how the project has helped her local organization continue to grow.

Time is ticking…

264

days

14

Hours

5

Minutes

23

seconds

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