Organizational leaders often encourage their teams to think big and be more provocative and daring, but for that people need new tools. Learning to design exponential business models is a discipline that all leaders and entrepreneurs can learn to accomplish this goal.
Most business models are linear, designed to increase profits or decrease costs by 10%. With an exponential business model, ambitions are 10 times higher or lower than today’s value: goals are simply called “10X”.
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