Everyone seems to be following the same expensive and broken playbook of innovation ideation. The lengthy process. The endless customer interviews. The blank business model & value proposition canvases. The continuous attempts to validate assumptions that are already validated.
Almost no one is taking smartcuts.
In this talk, we will introduce you the data–driven mindset required for cutting down your ideation process from 6-months to 6-weeks! A process that yields far more than a validated value proposition. A process that is your pre-validated go to market strategy. A process that doesn’t follow opinions.