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If you look at today’s most successful companies, most of them are platform businesses. Established corporates are facing substantial disruption in the market, leading in many cases to product commodization. As a result many regard Platform business models as a direction for new revenues and growth. Success is not guaranteed because Platforms are complex. What are the challenges, opportunities and pitfalls for corporates to successfully design, develop and launch platforms? In this keynote Hugo will explain the key characteristics of a successful platform approach.